Readers asked, Rakuten Kobo answered: Introducing Kobo Clara Colour in white

Fan favourite eReader, Kobo Clara Colour, now available in white

TORONTO, ON – September 9, 2025 – Rakuten Kobo, a global leader in digital reading, proudly announces a new addition to its top-rated eReader line up: Kobo Clara Colour now in eye-catching white. Equipped with the same beloved features and lightweight design as the original black Kobo Clara Colour, the new white version is the perfect choice for booklovers looking to take the leap into digital reading, upgrade an older eReader or get ahead on holiday shopping.

Your eyes will thank you for the soothing colour palette of Kobo Clara Colour’s 6" E Ink Kaleido™ 3 display and gentle ComfortLight PRO frontlight that automatically reduces blue light. The ability to highlight your favourite passages in an array of colours, glare-free screen, storage for thousands of eBooks, weeks of battery life, full waterproof protection and Bluetooth® wireless technology for listening to Kobo Audiobooks have made Kobo Clara Colour a stand-out favourite among readers.

“Since we launched our colour eReaders, Kobo Libra Colour and Kobo Clara Colour, in 2024, we have been overwhelmed with how positively they have been received by booklovers around the world. Our most popular feature request since launch has been ‘Clara Colour, but make it white!” and we are happy to be able to meet that demand,” said Michael Tamblyn, CEO, Rakuten Kobo. “At Kobo, we just focus on one thing: delighting readers. Every part of the eReader experience plays a part. We’re proud to be adding Kobo Clara Colour in white to that offering.” 

Thoughtfully crafted with recycled and ocean-bound plastic, Kobo Clara Colour is a more eco-conscious eReader and its repairability features make it truly built to last for endless literary adventures. Through Kobo’s built-in eBookstore with over eight million titles, seamless library integration via Libby, friction-free Instapaper service for web articles, and the all-you-can-read Kobo Plus subscription, the reading opportunities are limitless. 

Protect your Kobo Clara Colour with the eco-friendly Kobo Clara Colour SleepCover ($34.99 CAD), available in Candy Pink, Cayenne Red, Misty Green, Butter Yellow, Dusk Blue and Black. Made with 97 per cent recycled plastic, including 10 per cent ocean-bound plastic, the SleepCover is diverting plastic that would otherwise become landfill and ocean waste. At a lower price point ($29.99 CAD), are the Kobo Clara Colour Basic SleepCover and Clear Case.

Kobo Clara Colour retails for $189.99 CAD at www.kobo.com/ereaders and select retailers. Pre-orders will be available on September 9, 2025. The devices will be available in stores and online as of September 23, 2025, in Canada, the US, the UK, the Netherlands, Belgium, France, Italy, Spain, Portugal, Sweden, Switzerland, Australia, New Zealand, Poland, the Czech Republic, Romania, Singapore, Malaysia, Taiwan, Hong Kong, Japan and Turkey.

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Erin Ierullo

Director, Public Relations, Rakuten Kobo

Megan Ruhig

Craft Public Relations

 

 

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Megan Ruhig

Craft Public Relations

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About Rakuten Kobo

Rakuten Kobo Inc. is the world’s digital bookseller created by and for book lovers. Owned by Tokyo-based Rakuten Group, Inc. and headquartered in Toronto, Rakuten Kobo’s millions of worldwide users can read anytime, anywhere, and on any device. With a mission to make reading lives better for all, Rakuten Kobo connects readers to stories using thoughtful and personalized curation of eBooks and audiobooks, and the best dedicated eReaders and apps for reading. With the singular focus of making reading lives the best they can be, Kobo’s open platform allows people to fit reading into more moments in their busy lives.  

To learn more about Rakuten Kobo, visit www.kobo.com.